Design collection · development direction

Botanical & Floral

Build soft botanical, protea-inspired or garden floral stories across accessible and premium price tiers without losing colour discipline.

Expressive · reversible · seasonal

Build the visual language

A collection, not a single print.

Print scale should suit the finished bed size. Review repeat, pillow placement, reverse side and colourfastness before bulk production.

Suggested palette

Sage

Clay

Cream

Forest green

Choose a product base

The visual direction is only one layer. Product type, size, fabric, filling, workmanship and destination requirements still control development.

Coordinated basics and decorative pillow programs.

Seasonal shells, fillings and quilting constructions.

Layering products developed around target use and handfeel.

Decorative top-of-bed programs with coordinated styling.

Approve the collection clearly

01
Hero designArtwork, scale, repeat, colour standard and component placement.
02
Product constructionFabric, filling, size chart, closures, seams, trims and set configuration.
03
Brand presentationLabels, hangtags, contents diagram, pack format and carton marks.